I wonder if part of the movement is to close more stores?

growth?

They kind of have bad timing for this project since it was just announced yesterday that Starbucks will be closing 300 stores and laying off 700 employees across north america. The project i’m refering to is the Starbucks Grassroots Movement. I guess everyone will have lots of time on their hands to volunteer. Other than that, the type and graphic treatment of this clip is quite enjoyable:

http://motionographer.com/starbucks-grassroots-movement/

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