Jamie Oliver has launched a new chain of food stores in the UK called Recipease. The first shop opened in Clapham last month with more planned to open throughout this year and next. The brand identity and packaging has been created by Williams Murray Hamm.
Recipease, a new concept in UK retail, is a chain of food stores where shoppers can prepare meals in store under the guidance of professional chefs. Like many of his television shows, the stores are designed to inspire more people to take an interest in food and cooking.