Mmmmm, ice cream.

 

i want to eat that.

Hefti Jeunesse is a line of Swiss ice cream with packaging designed for the Japanese market by Helvetica. The top and body of each package are decorated with simple, one color graphics, different for each flavor of the ice cream. The rim, in a shade of old gold, with a brushed-off finish, adds distinction to the whole series.

“This ice cream sells in department store food halls across Japan. Vogue in Japan extends even to sweets. The designers of these confectionaries take the same approach to designing their packaging as top fashion designers take to predicting next season’s must have items. The design strays away from the expected imagery usually employed to indicate quality but rather sets out to be something bold and fresh in Japan’s world of design.”

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s