“With a significant decline in sales, Pizza Hut is responding to the tough economic times by launching a new branding strategy. Will ‘The Hut’ make you want to eat out again?”
I’m not going to lie to you. I do not like Pizza Hut pizza, so my response to this problem would have been to make a better product, but who am I to judge. The article goes on to say that not all of the stores are changing their names. Wouldn’t this lead to a bit of brand confusion? Also, the logo is a bit mediocre and cartoonish…maybe they are still trying to appeal to the red hat ladies society and Devo fans.
Read more here.