Pentagram sexifies the Guitar Hero logotype.

hero_1 620

before

hero_2 620c

and after

hero_3 620c

For the Guitar Hero rebranding project, Pentagram developed many more logo variations to demonstrate the concept of using graphic customization to create change within a consistent framework. Today, Activision is working with its packaging designers, as well as in-house teams and other consultants, to create other variations, including those that will be on shelves when Guitar Hero launches today, and when DJ Hero launches at the end of October and Band Hero a week later.

check out the full Pentagram article here.

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