Daydreaming about MoMA

The New Typography Exhibition at MoMA

“The New Typography is distinguished from the old by the fact that its first objective is to develop its visible form out of the functions of the text. It is essential to give pure and direct expression to the contents of whatever is printed: just as in the works of technology and nature, ‘form’ must be created out of function. Only then can we achieve a typography which expresses the spirit of modern man.”

[Via: thisdisplay.org]

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