Why we are designers

Question for MBA students: “How many of you think design will be a big part of your next job?” Follow-up question: “Can we see a bigger show of hands?”

“I give a talk at MIT’s Sloan School of Management each year to an MBA class on the design and marketing of new products. I usually lead off my presentation by asking, “How many of you think that design will be a big part of your next job?””

read the rest of the article here.

 

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