Almost Extinct Calendar

The Almost Extinct Calendar designed by London firm The Chase for the BBC Wildlife Fund just picked up accolades at the 2011 D&AD Awards. The calendar displays an endangered animal for every day of the year and is not something I’m particularly eager to hang on the wall, but instead a grim reminder of the inevitable fate many species will soon face due to human interference in their environment. Not too get all soapboxy, but at a time when our culture’s attention is dominated by the internet, television, and other forms of media, it seems the creation of a successful environmental campaign is nearly impossible. That’s what I love about the direct nature of this. At a single glance, without even being able to read, the meaning of the design is painfully clear. Using the interactive calendar you can click to learn more about each animal and then make a donation. (via creative review)

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